Pardela is a new video agency. They primarily create videos for social media and digital mediums. They are focused on providing new points of view on everyday objects.
Although Pardela is a young agency, they have worked with world-class brands like American Eagle or Samsung.
Pardela prides itself on not being another agency. Their website looked in their own words" like another WordPress site". They wanted something that reflected their take on video production and served as a portfolio to attract new clients.
One of the first obstacles we had designing this site, is that Pardela doesn't have a brand manual. They, however, have a few elements repeated across their stationery and promotion materials, like the waves and the bubbles.
We decided on giving these elements movement to create a more interactive experience.