Flok's was born in 2018 in response to brands like Ikea o Gaia that sell cheap ready-made furniture. Each and every one of the products Flok's makes is hand-made and built to last a lifetime.
Until last year, they didn't have a catalogue because every piece was unique. However, through Instagram and other social media publications, some of their more iconic design have become well-known and people started asking for them.
Flok's core business is in designing furniture a la carte. They didn't want a website that focused on their so much on the store, that it competed with their core offering.
The store provides a side-income while the main website serves as a funnel to qualify higher-ticket clients